How to Get a Great Price On a New 2024 Jeep Wrangler?

Understand the Market

Before you start negotiating, understand the market for the Jeep Wrangler. This vehicle’s popularity often means that discounts are not as hefty as those for less in-demand models. However, knowing the average selling price in your area can give you leverage. Resources like Edmunds, Kelley Blue Book, and TrueCar can provide this information, showing you what others have paid for similar models.

Timing Your Purchase

Timing can significantly impact the price you pay:

• End of the Month/Quarter/Year: Dealerships have sales targets to meet. Shopping near the end of these periods can often lead to better deals as dealers are more likely to cut prices to meet their quotas.
• When New Models Arrive: When the new 2024 models start arriving, dealers may be eager to clear out the previous year’s inventory, which can be a prime time for bargains.

Choose the Right Model

Different trims of the Jeep Wrangler can vary significantly in price. Decide which features are must-haves and which are nice-to-haves. Base models without a lot of added features offer the best bargaining opportunities. Avoid overpaying for add-ons that don’t significantly enhance your driving experience.

Negotiate Smartly

When you’re ready to negotiate, keep these tactics in mind:

• Start with a Lower Offer: Begin negotiations well below the market value but within a reasonable range to allow room for discussions.
• Focus on Total Price: Don’t get distracted by discussions centered on monthly payments; keep the focus on negotiating the total vehicle price.
• Be Ready to Walk Away: Showing your willingness to leave can sometimes result in more concessions from the dealer.

Leverage Competing Offers

Get quotes from several dealerships and use them as leverage. Dealers are often willing to match or beat prices offered by competitors within a certain radius, particularly if you bring in a written offer from another dealer.

Financing

The way you pay for your Jeep Wrangler can also affect the overall cost:

• Pre-Approval: Get pre-approved for a loan from a bank or credit union before heading to the dealer. This not only sets a clear budget but also gives you an advantage in negotiations.
• Dealership Financing: Sometimes, dealerships offer promotional financing rates that are lower than those of traditional lenders. Compare these rates to your pre-approval to ensure the best deal.

Incentives and Rebates

Always ask about available incentives or rebates:

• Manufacturer Incentives: Jeep may offer cash rebates, low-interest financing, or special leasing deals on the Wrangler.
• Loyalty and Conquest Rebates: If you already own a Jeep or are trading in a competitor’s model, additional discounts might apply.

Additional Tips

• Consider Insurance Costs: Some trims and models of the Wrangler might have higher insurance costs. Factor this into your total cost of ownership.
• Extended Warranties and Add-Ons: Be cautious with expensive add-ons and extended warranties. These can often be negotiated or completely declined.